Bitter Campari (1926) Original Italian Vintage Advertising Poster by Marcello Nizzoli
A spectacular and exceptionally rare 1926 Italian advertising poster for Bitter Campari, featuring the striking artwork of renowned Italian designer Marcello Nizzoli. This monumental supersized version represents the largest format in which this iconic poster was ever produced, creating a truly commanding visual presence and making it an extraordinary piece of Italian advertising history.
We are particularly drawn to Nizzoli’s bold and elegant composition, which demonstrates the power of early 20th-century commercial art. Designed with remarkable simplicity and impact, the poster perfectly reflects the sophistication and modern spirit that became synonymous with the Campari brand.
Founded in Milan in 1860 by Gaspare Campari, the company became one of the most influential names in Italian beverage culture. By the 1920s, Campari had begun collaborating with some of the most celebrated artists and poster designers of the era, including Leonetto Cappiello, Marcello Dudovich, Adolf Hohenstein, and Marcello Nizzoli, transforming advertising into a true form of visual art. Nizzoli was a pioneering figure who worked as an industrial designer, architect, and painter, and is also renowned as the designer behind the legendary Olivetti typewriters.
This original vintage poster was printed in four separate sections and has been professionally linen-backed for preservation. Measuring an impressive 78¾ × 110¼ inches, it is an extraordinary large-format example and will be carefully shipped rolled and unframed.
Year: 1926 | Title: Bitter Campari | Country: Italy | Poster Type: Vintage Advertising Poster | Artist: Marcello Nizzoli | Size: 78¾ × 110¼ inches | Format: Rolled, Linen-Backed | Condition: Excellent.
Condition Details: Originally printed in four sections, this poster has been professionally linen-backed. It remains in excellent condition, with its impressive scale, strong graphic impact, and historic design beautifully preserved. A rare opportunity to own one of the most remarkable examples of Italian advertising poster art from the 1920s.
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