Contratto (1922) Original Italian Vintage Advertising Poster by Leonetto Cappiello
An exceptional original 1922 Italian advertising poster for Contratto, featuring a magnificent Art Deco-inspired design by the legendary poster artist Leonetto Cappiello. Known as the “father of modern advertising”, Cappiello revolutionized poster design through his bold figures, striking silhouettes, and instantly recognizable visual style. This iconic composition is another outstanding example of his ability to transform commercial advertising into collectible works of art.
This poster comes from the first printing of 1922 for Contratto, one of Italy’s historic producers of sparkling wines and spirits. Founded in 1867 by Giuseppe Contratto, the company became known for producing some of the earliest Italian sparkling wines made using bottle fermentation. During the 1920s, Contratto expanded into vermouths and liqueurs, while maintaining traditional production methods and recipes that continue to define the brand today.
This example is the larger and rarer two-sheet format, offering an impressive display presence rarely encountered by collectors. Measuring 55 × 78 inches, this original vintage advertising poster has been professionally linen-backed and will be carefully shipped rolled and unframed.
Year: 1922 | Brand: Contratto | Country: Italy | Poster Type: Vintage Advertising Poster | Format: Two Sheet | Artist: Leonetto Cappiello | Size: 55 × 78 inches | Condition: Excellent | Backing: Rolled, Linen-Backed.
Condition Details: Professionally linen-backed and preserved in excellent condition. This rare large-format example retains strong visual impact and represents an exceptional opportunity to own one of Leonetto Cappiello’s most celebrated advertising designs from the golden age of Italian poster art.
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