Longines (c.1911) Original French Grande Advertising Poster by Leonetto Cappiello
Our favourite from the new collection, this magnificent original French Grande advertising poster for Longines was created around 1911 by the legendary poster artist Leonetto Cappiello. A superb example of early 20th-century luxury advertising, the design features a striking winged figure holding a pocket watch against a deep blue background, with the elegant Longines name displayed beneath. Dramatic, sophisticated, and beautifully balanced, it perfectly captures the refinement and prestige associated with one of the world’s most respected watchmakers.
Founded in Switzerland in 1832, Longines built its reputation through exceptional precision timekeeping, elegant watchmaking, and its iconic winged hourglass symbol. This poster reflects an important period when illustrated advertising played a central role in shaping modern brand identity. The winged figure represents qualities closely associated with Longines — accuracy, speed, elegance, and timeless craftsmanship.
Leonetto Cappiello is widely considered one of the pioneers of modern advertising poster design. His innovative approach, using bold characters, powerful silhouettes, and striking color contrasts, transformed commercial posters into memorable works of art. His designs remain among the most collectible in the history of poster art, and this Longines poster is regarded as one of his rarest and most impressive creations.
Originally produced as a rolled poster, this vintage advertising poster has been professionally linen-backed for preservation. It measures 47¼ × 63 inches (plus the additional linen border) and will be carefully shipped rolled and unframed.
Year: c.1911 | Brand: Longines | Country: France | Poster Type: French Advertising | Artist: Leonetto Cappiello | Size: 47¼ × 63 inches | Format: Rolled, Linen-Backed | Condition: Near Mint.
Condition Details: Originally rolled, this poster has now been professionally linen-backed with minimal expert touch-up in selected areas. It presents beautifully with exceptional visual impact and is a stunning example of Cappiello’s celebrated advertising work.
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